By Design Magazine

By Design Magazine

By Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Zhou Leijing
Multifunctional Player
Thursday, 8 October 2026

Teli Tiee

Teli Tiee is a story player designed for interaction between children and older adults. Three types of story element blocks are placed into a groove, and the device senses each combination and plays the matching story. A lever is moved to the right to change the story and to the left to record a new one. Recorded stories are processed by artificial intelligence and turned into illustrated stories that can be shared. The body is made of plastic and wood, and includes near field communication, Bluetooth and an electronic screen.

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Yasuhiro Yamamoto
Shoulder Bag with Hip Seat
Wednesday, 7 October 2026

Hugoo

Hugoo is a shoulder bag with a built-in hip seat for outings with children. The bag keeps the form of an ordinary shoulder bag while supporting a child on a padded seat. Four pockets are arranged by role, so one bag can hold the items needed for a day out. The lining is yellow to make the contents easy to see, and one pocket allows a wiping sheet to be pulled out directly. The fabric is CORDURA, selected for strength and durability. When the hip seat is no longer needed, Hugoo can still be used as a shoulder bag.

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Winner Medical Co.,Ltd.
Shoes
Tuesday, 6 October 2026

Tiny Steps Flex

Tiny Steps Flex is a pair of shoes designed for infants and toddlers moving from crawling to walking. The outsole uses bidirectional grips inspired by sheep hooves to improve ground grip and stability. A specialized arch between the balls of the big and small toes allows natural toe flexion. The upper is made of natural fiber and is light and elastic for free foot movement. A wide soft strap makes the shoes easy to put on and take off. The upper and outsole are stitched, so chemical adhesives are avoided. A wormwood insole with massage points adds antibacterial comfort.

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ZHE JIANG SEMIR GARMENT CO.,LTD.
Kids' Clothing
Monday, 5 October 2026

Growing Shell Down Jacket

Growing Shell Down Jacket is a three-in-one down jacket designed for children during outdoor activities. The outer hard shell uses an ultra-lightweight waterproof and moisture-permeable membrane combined with a 20D fish scale gauze. The inner layer combines lightweight recyclable polyester with certified high fluffy goose down in a zonal filling structure for balanced warmth. The shell and the inner layer can be worn together or separately for different seasons. Zippers under the sleeves open a breathable system that helps keep the skin dry. Reflective fabric improves visibility.

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ZHE JIANG SEMIR GARMENT CO.,LTD.
Kids' Clothing
Sunday, 4 October 2026

Flame-retardant Down Jacket

Flame-retardant Down Jacket is a protective down jacket designed for children's outdoor activities. The outer layer uses flame-retardant raw yarn fabric with a limiting oxygen index of up to 28 percent, so the garment does not catch fire immediately on contact with an open flame and releases no harmful gases at high temperatures. The flame retardancy remains after frequent washing and wear. A modular structure joins an inner liner and an outer jacket, which can be worn separately or together. Far infrared thermal fabric and a heat-retaining lining add warmth.

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ZHE JIANG SEMIR GARMENT CO.,LTD.
Kids' Clothing
Saturday, 3 October 2026

Down Jacket Plus

Down Jacket Plus is a down jacket designed for children. The jacket uses a nonporous membrane fabric that is highly waterproof and moisture permeable. A curved brim follows the shape of the face and blocks wind and rain from all directions. An external adjustable system keeps the hood in place. The thermal lining is treated with a hot stamping process, which increases warmth by 20 percent and reduces weight by 5 percent. The sleeves are curved by 18 degrees for easier movement. The jacket suits daily wear, outdoor sports and skiing.

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Design interview of the day
Special Coverage
Thursday, 1 October 2026

Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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