Edna-Frozen Vegetables Packaging Design Range by Ampro Design

Ampro Design Shows The Edna Frozen Vegetables Packaging Design Range

AMPRO DESIGN , the lead designer of the award winning work Frozen Vegetables Packaging Design Range:Edna by AMPRO DESIGN says, After conducting a brand audit, we have realized that the name “Edna” has no meaning to the consumer and that the packaging is missing personality. The big idea was to create a character: Aunt Edna (starting from the woman name Edna); The brand identity is now centered on aunt Edna’s figure and the packaging design has a friendly and retro-chic look and feel; The product is well shown on more than 60% of the front of pack..

Edna-Frozen Vegetables Packaging Design Range by Ampro Design Images:

VIA: http://competition.adesignaward.com/design.php?ID=32107

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