Kosh! by Blok

Blok Illustrates The Kosh! Oats

BLOK, the architect of the awarded design Oats:Kosh! by BLOK says, Kosh! is a newly launched Indian oats brand by Future Consumer that aims to establish itself as India's 3rd grain after rice & wheat. For the packaging, the studio drew inspiration from Indian street typography & vintage industrial wholesale packaging, reimagining it in a modern context to establish a grass-root familiarity towards an unfamiliar grain. The concept adopts a fresh approach towards transparency by flipping conventional food package formats & bringing helpful nutritional information often lost in the fine print of the back-of-pack to the forefront..

Kosh! by Blok Images:

VIA: http://competition.adesignaward.com/design.php?ID=56088

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